Wooden quality with a story
Dynamic Czech wooden toys designed with customer input to build fine motor, logic, and motor skills. Made with safe, chemical-free wood, non-toxic paints, and ergonomic shapes crafted by contemporary Czech designers.




Soft animals to warm your hearth
A collection of cuddly plush friends with unique characters, origin stories, and accompanying booklets. Each animal has its own personality, and new friends join the family yearly to give children a comforting companion to wake up and fall asleep with.




Where outdoor fun begins
Children's sports equipment designed for active, lively play. CROSS products feature a cool, simple aesthetic crafted primarily from a combination of metal and durable textiles. We plan to keep expanding this popular range.




Cute little monsters with a story
Meet Mufu, a new line under the Lumpin brand! These cute, curious, and expressive plush animals feature individual names and endearing backstories, packing huge personality into small companions.




Animals that look almost lifelike
An affordable animal-themed range made of plastic, plush, fabric, and wood. Includes jars of figurine sets (prehistoric, wild, farm), hobby horse heads, and full playsets complete with animals and accessories.




Legendary metal building sets
Combining traditional Czech craftsmanship since 1920 with modern technology, Merkur delivers high-quality, custom metal manufacturing for major companies. Today, we streamline production and innovate our iconic model line with attractive new designs that bridge our rich legacy with the next generation.




Plastic toys for everyday fun
A customer-driven plastic collection featuring foam blocks, puzzles, "Woobly Boobly" bubble blowers, and "Sand and Play" sets designed for beach and sports fun.




Fun for the beach and the garden




Joy in every bubble




Premium games and puzzles
A collection of high-quality traditional and unique games for all ages. Features map puzzles with artwork by Czech artists alongside classics like chess, checkers, and Ludo, all boasting distinctive design.




Lovely toys for the little ones
Designed for toddlers and babies in collaboration with renowned German designer Brita Hurter, this collection combines high-quality materials, engaging play elements, and thoughtful functionality from development to final product.




Put together your own fun
Pixie Crew combines creativity and functionality through customizable silicone pixels, letting users design their own backpacks, pencil cases, and accessories. With custom B2B production for schools and companies, the brand delivers innovative, personalized tech for all ages.





The Right Toy
Presented by the Association for Toys and Play (est. 1990), this annual award relies on an expert jury of educators and artists to assess toys for safety, educational value, and quality to support child development.
Toy of the Year
Founded in 2008 by Sparkys owner Katharine Butler, the public and expert-voted Toy of the Year award guides parents toward high-quality toys that foster children's creativity, interest, and independence.

The Product of the Year
The Product of the Year competition ranks Czechia's most popular items based on online interest, purchases, and user ratings, combining product variants into a single entry.
